So did the actual physical manifestation of all that hype in the final (Apple Music exclusively) released product of Views match its lofty expectations? It was perhaps the biggest pop hit of 2015 at any rate and absolutely changed the conversations we have surrounding the release and promotion of singles in the digital era.
#DRAKE HYPE ORIGINAL MOVIE#
I applaud Drake’s effort in making an album and having it clock in at 20 tracks and over 80 minutes long in an age where a lot of people’s patience and appreciation of longform art is at an all-time low, but maybe make sure the songs you are including are going to keep the listener engaged for that long? When half of those tracks could have been cut and your album still would have had filler in it then it becomes less a thrilling rollercoaster of an album experience and more like sitting through the last interminable Fast And The Furious movie (with an autotuned and miserable Vin Diesel commentary track over the top).
There’s thought-provoking self-examination and there’s shameless self-absorption and the line between them is muddy as hell on Views and more often than not feels like the latter. Where rappers like Kendrick Lamar or Talib Kweli frame their music and the personal struggles they explore within it around universal issues to captivate and speak to the masses, Drake’s self-indulgence now feels more alienating than charming. More than anything, Views just sounds tired. Granted these are both symptoms of the kind of depression and introspection Drake’s music has become synonymous with, but it lacks the underlying hunger and the electricity and the innovation of Nothing Was The Same to set it apart from any of the middling rap releases we’ve seen already in 2016.
It’s merely ‘ok’ or ‘half-decent’, certainly not continuing his upward trajectory or cementing his status in the top tier of 21 st century hip-hop artists with Kendrick, Kanye or The Weeknd. I don’t even know if it’s better than Future’s EVOL. Hell, I honestly found more entertainment and gratification in DJ Khaled’s I Changed A Lot. There are some absolutely stellar moments throughout it, moments where you can see the superstar we want him to be. Furthermore, the song appeared on the ‘nice’ playlist Prepare to Feel the Kindness of These 8 ‘Nice’ Songs as well as the what-centric A Playlist Comprised of 13 ‘What’ Songs.This album is selling like absolute hotcakes (to the tune of one million which is increasingly unheard of) and has been streamed into near oblivion.īut as a whole, it does not even slightly live up to what many thought it would.Įven the reviewers who gave it bad reviews seem to be looking past their own critiques, picking out the occasional strong points and using that to hail the album a massive success. I selected “Nice for What” as the 10 th best song on 100 Best Songs of 2018. Gotta hit the club like you hit them motherfuckin’ angles Pretty ‘nice’ ear candy from this ‘what’ song you ask me! Among my personal favorite rhymes: “Gotta hit the club, gotta make that ass jump Musically, he makes good choices, specifically the use of space allowing Hill’s sampled vocals to shine. Yes, I could’ve picked either “God’s Plan” or “In My Feelings” for Day 11 of the 30-Day Song Challenge – A song you never get tired of – but I opted for “Nice for What.”ĭrake drops a compelling, rhythmic flow, oscillating between pop-rap and un-pitched rhymes. Furthermore, an excellent, old-school, hip-hop soul beat anchors down the record. The producers soundly use the sample, speeding it up, yet retaining its original glory. “Nice for What” brilliantly samples the beloved, Lauryn Hill classic, “Ex-Factor” (“Care for me, care for me, you said you’d care for me / There for me, ther for me, said you’d be there for me…”). “God’s Plan” was certainly his ‘ace in the hole,’ but the superb “Nice for What” replaced “God’s Plan” at no. Reading Time: 2 min read “Nice for What,” an awesome fit for Day 11 of the 30-Day Song Challenge, is one of many Drake songs I never get tired of listening to.Įmbracing the trendiness of social media, The Musical Hype unleashes its own, month-long version of the 30-Day Song Challenge.ĭay 11 Prompt: A song you never get tired ofĭ rake had a huge year in 2018 with his double album, Scorpion.
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